Promotion and marketing is something that often comes up on social media- including things like the Comic Book Hour Twitter discussion and Webcomic Creators Facebook group. Therefore we’ve decided to post a few tips that can help you spread the word about your work.
The big thing is of course your content itself- if you do a single page comic or strip style comic, then that is something you can post on Twitter, Facebook, Instagram, Deviantart etc. Incidentally it might be an idea to put your website and name in the picture itself so that if someone shares your picture without knowing your name then the credit is there and people can find it.
Of course in Reynard City’s case we are doing a full issue reboot, building up to a 40 page graphic novel, so this is not quite as straight forward in terms of marketing. This is why we look to bring in other creative talent and have other things people can look at, share and engage with (a good example being the cosplay and fan art pages)
Commissions are great marketing for two major reasons- One is that you are supporting an artist by paying them for their work and promoting them. Secondly, it works as another form of promotion as people who follow that artist get to look at your work. Some people say “But I can’t afford…” You can, it just takes a bit of looking around to find someone in your budget range who suits the style you want (though a different style can work too eg referencing a film that has just come out.)
Here are some examples of artists we have worked with…
Local media, networking, conventions etc
One area I think that is underestimated is local media and networking. Through this we have received sponsors (to find out how you can sponsor us click here), crowdfunding backers and promotion. Norwich Kitty got us in touch with Visualise, the people who made the website you’re looking at now and a great deal of other brilliant people I have worked with in the past and will do in future.
Equally it is worth pursuing other interests, going to social clubs, chatting to people online about other things. It is important to show you are passionate, but equally it is ok to show that you have other things that you enjoy too.
Conventions are obviously a big part of that, and I am very grateful to Norcon as it got me in touch with some wonderful people, including Gizzy, who has since been instrumental in getting Reynard City out there.
We’ve had an amazing response from our recent contests- a great way for people to engage as well as helping others spread the word about their work (find out about our latest contest here)
Here are a few excellent examples
Don’t call people out
It can be tempting when people give a negative review or have a go to “answer back”. Of course there are exceptions, and some people can be great at giving back when someone dishes it out. I don’t tend to, as I think it is more positive in the long run to be grateful to the people who support you.
We can all help each other
Ultimately, we all need to help each other. If someone you know/like has a Patreon donate to it, likewise with Ko-Fi. If money is tight, post a video, draw a picture or write a fan story to help them out. It is very competitive out there, but I have seen for myself the benefits of networking and working with people. Reach out to artists you like, ask questions on podcasts, interact but do so in a way that’s postive and respectful.
Special thanks to BJ Mendelson for his advice on ComicbookHour, as well as everyone who works on Reynard City. This project is very important to me and I hope you will help support it (and to those who already do please continue, it really does mean a lot!)